What Is RedNote/Xiaohongshu?
RedNote, originally launched in 2013 in China, began as a platform for users to share shopping experiences and product reviews. Over the years, it has evolved into a hybrid social media and e-commerce platform, blending the functions of TikTok, Pinterest, and Amazon. Users can post lifestyle content, travel tips, beauty routines, or fashion recommendations while also browsing products and making purchases directly through the app.
Unlike traditional social platforms, RedNote emphasizes authenticity and community engagement, encouraging users to provide detailed reviews and personal insights. It has amassed over 300 million monthly active users, with a strong following among younger demographics who enjoy curated lifestyle content combined with social shopping features.
For international audiences, RedNote presents itself as more than just a social app—it’s a space where inspiration meets commerce. However, this combination also raises questions about how user data is collected, stored, and potentially shared, making safety an important consideration for anyone considering downloading the app.
Why Users Are Turning to RedNote as a TikTok Alternative
Several factors have contributed to RedNote’s growing popularity outside China.
One major driver is the uncertainty surrounding TikTok in some countries, particularly the United States. As discussions of bans or restrictions continue, users are exploring alternative platforms that offer similar social engagement and short-form content, and RedNote fits this niche.
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Additionally, RedNote’s unique approach of combining lifestyle sharing with shopping appeals to users who want a platform where they can both consume and purchase content-driven products. Unlike TikTok, which primarily focuses on entertainment and video virality, RedNote emphasizes detailed user reviews, product discovery, and a more “authentic” social media experience.
Some users are also attracted by the potential monetization opportunities. Influencers and content creators can promote products through affiliate links, collaborate with brands, and even earn directly from e-commerce activities within the app. This aspect makes RedNote appealing to those looking for a TikTok-like experience with added revenue possibilities.
Is RedNote Safe to Use in 2025?
The question “Is RedNote safe?” has been asked frequently, especially in light of growing awareness around digital privacy and data security. While the app provides a valuable platform for sharing and shopping, users should be aware of several considerations before downloading or using it.
Data Collection Practices
RedNote collects a broad range of user data, including location information, browsing habits, device details, and content interactions. While the app uses this data to improve user experience and product recommendations, it is not always clear how the information is stored or shared. International users, particularly from regions with stricter privacy regulations, may have concerns about data accessibility by the company or external parties.
Encryption and Security
Analyses have suggested that some versions of RedNote may transmit data over unencrypted connections. This increases the risk of interception on unsecured networks, such as public Wi-Fi. Users should consider this factor carefully, as it can expose personal information and account details if precautions are not taken.
Regulatory Context
RedNote is owned by a Chinese company and operates under Chinese regulations. This structure means that, under certain circumstances, data collected within the app could be accessible to authorities in China. While there is no confirmed misuse, this potential access has raised privacy concerns internationally.
Security, Privacy, and Other Concerns Around RedNote App
Beyond general safety questions, there are specific security and privacy issues that users frequently inquire about:
App Permissions
RedNote requests permissions for camera access, location services, and contacts. Granting these permissions indiscriminately can expose sensitive data. Users should review permission requests carefully and limit access to only what is necessary for their usage.
Account Linking
Some users link RedNote to other social media accounts or email addresses. While convenient, this practice can increase exposure if either platform experiences a data breach. Creating a standalone account with a dedicated email address can minimize potential cross-platform data sharing.
Content Moderation and Censorship
The app’s content moderation policies have been reported to follow Chinese guidelines, which may result in the removal or censorship of posts discussing politically sensitive topics. While this may not directly affect most lifestyle content, it is worth noting for users concerned about content freedom.
Potential Risks for Minors
Parents and guardians should be aware that younger users may be exposed to targeted advertising or e-commerce content designed to influence purchasing behavior. Active monitoring and education about responsible app usage are recommended.
Safety Tips for Using RedNote
If you decide to use RedNote, implementing a few key practices can enhance your security and privacy:
1. Use a VPN
Using a VPN can encrypt your connection and hide your IP address, offering a layer of protection on unsecured networks. For example, tools like UFO VPN can help safeguard browsing data while accessing RedNote.
You can get started with UFO VPN by following the three steps:
- Download the UFO VPN app (tap the download button below) on your device (available for desktop and mobile).
- Choose a secure server location - pick the one closest to you or where RedNote works best.
- Tap to connect, and your traffic will be instantly encrypted, letting you use RedNote more safely and privately.
2. Limit Permissions
Only grant the app permissions that are essential to your intended use. Avoid allowing access to unnecessary data, such as contacts or location, unless required for specific functions.
3. Standalone Account
Consider creating a dedicated account for RedNote with a unique email address, separate from your main social media or email accounts.
4. Avoid Sharing Sensitive Data
Do not share personal, financial, or location-specific information in posts or messages.
5. Review Privacy Settings
Regularly check and update the app’s privacy settings to control visibility, content sharing, and interaction preferences.
FAQs
Q1: Is RedNote owned by TikTok?
No, RedNote is not owned by TikTok. It is a separate platform developed by a Chinese company and operates independently.
Q2: Does RedNote steal data?
RedNote collects user data, including location, browsing habits, and device information. While there is no confirmed malicious use, users should take precautions to protect their privacy.
Q3: What's the difference between TikTok and RedNote?
TikTok focuses on short-form entertainment videos with virality as its core. RedNote combines social media content with e-commerce, emphasizing product reviews, lifestyle content, and monetization opportunities.
Q4: How did China respond to the Americans on RedNote?
China’s regulations influence how content is moderated and how data is managed on RedNote. While there is no reported targeting of American users, the platform follows Chinese compliance rules, which may affect content visibility and accessibility.
To accommodate international audiences, RedNote (Xiaohongshu) has even launched a built-in translation feature, making it easier for Americans and other non-Chinese speakers to engage with posts and community discussions.
Q5: Can you make money on RedNote like TikTok?
Yes, users can monetize through affiliate links, brand partnerships, and e-commerce promotions, similar to TikTok’s creator monetization methods, though the model differs slightly due to the integrated shopping features.
Conclusion
RedNote/Xiaohongshu offers a compelling alternative to TikTok, blending social media interaction with lifestyle-driven e-commerce. While the app is generally safe for casual use, users should remain aware of privacy risks, data collection, and content moderation policies. By following simple safety tips, including using a VPN like UFO VPN and managing permissions carefully, you can enjoy the platform securely.
